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Honolulu, HI - January 3, 2002 — Inovaware
Corporation, a supplier of billing and customer care
software to the next-generation Internet services
and communication industry, today announced that Market
180 (M180) has implemented its PRISM™ platform to
manage billing, customer care and back office operations.
M180 is a national wholesaler of private-label technology-based
consumer services and Smart Marketing Tools offered
though an Internet channel to medium and large size
businesses. As such, M180 provides various flavors
of private-branded ISP services, retailer private
label, and long distance. Other future services will
include calling cards, cellular and online banking.
As an important step forward in executing their
business model, M180 decided to replace their legacy
billing system with a more flexible and scalable system
that would better support their business needs. The
company is gearing up for increased volume as it has
signed agreements with business partners to deliver
turnkey services for an estimated 1.5 million subscribers
over the next three years.
“The nature of our business demands a proven billing,
customer care and service provisioning platform,”
said Dick Moller, CEO at M180. “PRISM offers the high
scalability we needed, and great flexibility in creating
innovative billing solutions for our resellers. The
system will have a major impact on our ability to
offer cutting edge, low cost consumer technologies
to our customers and partners.”
“Billing end-user for services is the one of the
most critical part of our business,” added Peter Atkins,
President at M180. “ Without a world class billing
system, we would be greatly impaired in how we interact
with our customers and partners. PRISM gives us everything
we were looking for in a billing infrastructure. “
PRISM will allow M180 to support a growing list
of business partners by automating back office operations
and rapidly processing increased transaction volumes.
The system also enables M180 to offer differentiated
services with innovative pricing plans, furthering
their competitive edge.
“M180 operates in the lucrative virtual services
arena, following a business-to-business model” said
Michel Floreani, Director of Business Development
at Inovaware. “The fact that they selected PRISM as
their best-of-breed billing technology further underlines
our platform’s ability to work across industry segments
and business models. We are looking forward to help
M180 continue its rapid growth.”
ABOUT MARKET 180
Market 180, Inc. is a national wholesaler of Private-Labeled
technology-based consumer services offered through
an Internet channel. M180 bundles a number of consumer
services and Smart Marketing Tools and markets them
to medium and large retailers, businesses, and organizations
that are looking to establish and/or expand their
nationwide and worldwide presence. Founded in 1999,
M180 (www.market180.com) is based in Vancouver, Washington.
M180 currently has contracts to deliver services to
over 1.5 million subscribers over the next three years.
ABOUT INOVAWARE
With clients worldwide, Inovaware provides advanced
billing and customer management software to ISPs,
ASPs, broadband services, content providers and other
next generation service providers. Inovaware's Synchronized
Business Infrastructure is the only framework that
integrates separate customer-centric operations such
as billing, customer management and helpdesk processes
into one centralized system -lowering overall cost
and time-to-implementation. The company's customers
include financial news provider Morningstar, Inc.;
online CRM provider, salesforce.com; communication
services company j2 Global Communications; and NTT
DoCoMo's NetTime Corporation. More information about
Inovaware and its product offerings can be found at
the company's Web site,www.inovaware.com.
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