Tokyo, Japan– March 21, 2001 David Keuning, VP of Asia-Pacific Development at Inovaware, a leading supplier of IP billing and customer lifecycle management software, will be speaking at the fourth annual 3G Mobile Systems Asia-Pacific Conference taking place at the Singapore Grand Hyatt from April 2-4.

Keuning will discuss the convergence of billing, customer care, and other customer-centric processes integral to providing mobile 3G services, and how the resulting hybrid infrastructure can be leveraged to maximize customer satisfaction, increase revenue and reduce churn.

"There is a progressively blurring distinction between the defined boundaries of customer care and billing," said Keuning. "For mobile 3G service providers, this means that a single comprehensive infrastructure can automate and facilitate all customer-related tasks, allowing the provider a sharper competitive edge and enabling faster reaction to market dynamics."

Keuning will use NetTime Corporation, an NTT DoCoMo subsidiary and provider of wireless content as an example of an emerging 3G service provider utilizing Inovawareís comprehensive billing and customer lifecycle management platform, PRISM, as a critical component of their OSS/BSS framework.

"Providers of mobile 3G services need to be able to quickly implement creative new pricing structures, introduce new services, bill customers, and guide revenue allocation, while at the same time efficiently manage all aspects of the customer lifecycle," said Keuning. "A single solution that accomplishes this is more scalable, extensible, and can be implemented faster and at a lower cost than multiple disparate systems."

Inovaware's award-winning Synchronized Business Infrastructure™ approach integrates complimentary functionality necessary for providers of 3G mobile and other Internet services to effectively collect payment and manage subscribers. Inovaware supplies the only software platform that merges billing, rating, provisioning and customer care with help desk, knowledge base and marketing automation systems.

ABOUT INOVAWARE
Inovaware Corporation is a leading business systems provider for the Internet industry. With clients in over 30 countries worldwide, the company provides advanced billing and customer management software to ISPs, ASPs, broadband services , content providers and other next generation service providers. Inovaware's Synchronized Business Infrastructure is the only framework that integrates separate customer-centric operations such as billing, customer management and helpdesk processes into one centralized system–lowering overall cost and time-to-implementation. The company's customers include financial news provider Morningstar, Inc.; salesforce automation ASP, salesforce.com; project collaboration ASP eRoom Technology, Inc.; and NTT DoCoMo's NetTime Corporation. More information about Inovaware and its product offerings can be found at the company's Web site, www.inovaware.com.

ABOUT THE 3G MOBILE SYTSTEMS ASIA-PACIFIC CONFERENCE
The 4th Annual 3G Mobile Systems Asia-Pacific conference will take place April 2-4, 2001 at the Grand Hyatt in Singapore. The conference is the definitive event where industry professionals can find all the answers needed to survive and profit in the 3G world. Speakers include industry experts representing Inovaware Corporation, Infocomm, Lucent Technologies, Geneva Technology, Cerillion Technologies, Portal Software, AU-System, Siemens. More information on the event can be found at the event's official web site: http://www.ibc-asia.com/3gap.htm