As an integral part of its Synchronized Billing Infrastructure (SBI), Inovaware offers Customer Relationship Management capabilities through PRISM. PRISM is a cost-effective, scalable CRM solution specifically tailored to need the needs of companies needing VOIP, broadband, broadband wireless, IPTV, content provider, data center, ASP, ISP and web hosting billing solutions.

The PRISM software solution allows you to capitalize on your customer intelligence in order to offer proactive customer relation management and deliver focused and efficient marketing campaigns. More targeted and effective marketing campaigns mean that revenue increases, customer retention rate goes up, and overall lifetime value of the customer is significantly enhanced. Such targeted marketing can substantially reduce the costs of customer acquisition, and enables you to generate more revenue out of current customers. And because the success of any marketing campaign should be measurable, PRISM customer relationship management solution allows you to accurately determine conversion-rates and create personalized marketing reports.

Up-selling established customers and converting new ones to loyal repeat buyers is critical to drive fast revenue growth. Our PRISM CRM Software allows you to extend your business into the 24/7 Internet environment so you are no longer limited to traditional business hours. New services and products can be marketed around the clock, creating non-stop revenue streams. Your customers can take advantage of special offerings and promotions at any time of day or night, without having to speak to a service representative.

Establishing strong customer relationships and providing excellent service can be a significant distinguishing factor. You can use PRISM as an ultimate customer relationship management tool solution to plan and execute detailed acquisition, retention, cross-sell, up-sell, and other campaigns. A sharpened marketing focus is what you need to win the attention of customers and encourage them to take action. Because you are able to act on customer needs before they are articulated, you can develop longer lasting and more profitable customer relationships.