As an integral part of its Synchronized Billing Infrastructure (SBI), Inovaware offers Customer Relationship Management capabilities through PRISM. PRISM is a cost-effective, scalable CRM solution specifically tailored to need the needs of companies needing VOIP, web hosting, Broadband, IPTV, content provider, data center, ASP, ISP and broadband wireless access billing solutions.

The days of one size-fits-all marketing are over. In today's ever-shifting business environment, your company needs to establish a clear marketing strategy to attract and keep customers, while remaining flexible enough to adjust to competitive pressures. The Synchronized Business Infrastructure feature of our customer relatiom management sofware enabled by PRISM allows you to perform database marketing and turn your insights about customers into powerful sales and marketing offerings. The Marketing Suite features powerful campaign management functionality including:

	Customer profiling - capture detailed customer profile at initial sign-up.
	Customer targeting - complex segmentation to micro-target customer base.
	Automated campaign management - single shot, multi-wave, and rule-based campaign management.
	Flexible distribution channels - email, web or 3rd party distribution service.
	Instant response to marketing campaigns (direct response marketing).
	Reports - conversion rate, effectiveness of marketing campaign, customizable reports.