The following example illustrates the synergies of Inovaware's SBI and can be applied to any company needing broadband, VOIP, IP Centrex and web hosting billing solutions:

A targeted marketing email promoting a new service is sent to current customers after careful market segmentation.

Using an URL link in the email, a customer is directed to a Web page where he can further research the service and read the proverbial "fine print."

From there, a link will allow the customer to sign up for the service.

In the sign up process, the customer is offered the opportunity to indicate any discounts or special offers he is qualified to receive.

Credit card information is entered, validated, and charged with the appropriate amount.

The new service is set up for use by the customer in real-time, as soon as it is purchased.

Further marketing emails promoting the service to this particular customer are suspended.

Subsequent billing is done at regular, agreed-upon intervals.

Problems concerning the service arise and the customer sends a trouble ticket via the Web.

A support technician opens the ticket while the customer can check the status of the ticket online

Of course, this example provides a simple framework. But even in the most basic scenario, a variety of components are involved - including marketing via email, sales and registration via a Web page, business planning in determining the target customer base and the pricing of services, hardware and software provisioning, ongoing billing and online support. The Synchronized Business Infrastructure ensures that customer-centric elements of providing complex services function seamlessly together, and that the massive amount of customer information collected is efficiently leveraged throughout the enterprise.

What are the benefits of a Synchronized Business Infrastructure?
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